BDaaS · Business Development as a Service
Three services that open new revenue channels — LinkedIn outreach, strategic partnerships, and authority webinars. Built and operated by a team that does the work, not a plan you have to execute yourself.
The problem
Revenue comes from referrals and repeat clients. When those slow down, there is no second engine to switch on.
The team is busy delivering. Nobody owns the question of where the next stream of revenue actually comes from.
Ads and content create awareness. They don't build relationships with decision-makers, and they don't book meetings.
It isn't a business development problem. It's a system problem — and hiring one salesperson rarely solves it.
What BDGL is
BDGL is a hybrid between a consulting firm and an operational BD unit. We integrate strategy and execution into one model — building predictable pipeline, generating qualified meetings, and opening growth channels that didn't exist before.
You get a senior BD team without building one in-house.
The operating standard
Why outsource it
Building the function in-house means salary, benefits, ramp time, tooling and the risk that the first hire is the wrong one. This is the same capability, running from day one.
Track record
Reference partnership
We closed a cross-border referral partnership between a Cairo-based marketing client and a Saudi advisory firm specializing in market entry and FDI — a real commission structure with real lead flow.
Sectors activated
Who it's for
Industries we've operated in: HR · Finance · Education · IoT · SaaS · Travel · Online Education · Medical · Food · AI · Home Services · Consulting · Manufacturing
The offer
Each runs standalone, each is project-based with committed outputs, and each ends with the same thing — conversations with people who can buy.
Reach decision-makers directly. Positioning, cold outreach, warm network activation and thought leadership content — run together for 4 or 6 months.
Build a referral network. We find partners, negotiate, write the MOU, announce it publicly, and chase referrals every month.
Become the name in your category. Three produced webinars, filled with your ICP, cut into content, with a community you keep.
Service 01
Turn LinkedIn from a profile into a growth channel — accurate targeting, personalized outreach, a reactivated network, and content that makes all of it land.
Cold outreach brings new names. The rest is what makes them reply.
Workstream C · Network activation
Most of it is dormant. People you met once, worked with years ago, or spoke to and never followed up. This workstream reopens all of it — with no pitch attached.
The moments we use
What we actually send
Workstream D · Thought leadership
Service 01 · Timeline
Service 01 · What you get
You also get
Your side of it
Service 02
Build a referral network that sends you business — from finding the right partners to a signed agreement, a public announcement, and a monthly cycle that keeps referrals coming.
Four stages, from partner profile to signature.
What you actually want partnerships to deliver — clients, referrals, reach, or market entry. Then the ideal partner profile: sector, size, service overlap, client base.
Before any company enters the list: is the fit real, is the benefit mutual? Partners are ranked in tiers and the best fit is approached first.
Personalized outreach to the named decision-maker — connection, introduction, the partnership value, your company profile, structured follow-ups.
Alignment meeting, collaboration model agreed, MOU drafted and revised, then followed up until it is actually signed.
Who we approach
Collaboration models
The model is chosen per partner, based on their profile and business needs.
Service 02 · What makes it work
Most partnership work dies at the signature. These three steps are the part that turns an agreement into revenue.
Service 02 · Timeline & outputs
The final number of signed MOUs depends on partner suitability, response rates, meeting outcomes, and mutual agreement on terms.
Service 03
Three webinars that put you in front of your market as the expert — filled with your ICP, produced into content that outlives the event, and leaving you a community you own.
Roughly six weeks per cycle, from brief to booked meetings.
What you keep
Across the program: 3 full edited webinars and 18+ shorts.
We set it up and fill it. Ongoing community management is not part of the service — the relationship is yours to run.
Service 03 · Timeline & outputs
Run on Zoom or Google Meet. You present, we moderate. Paid promotion is optional — we manage the campaigns, ad spend is billed separately.
How we work
Every engagement follows the same arc — from ICP discovery to pipeline optimization — so the work compounds week over week.
We map your ICP, value proposition and revenue goals, diagnose the funnel as it stands, and identify the first wins.
We build the BD strategy, the outreach playbook, the partner kit, and the messaging the work will run on.
We execute outreach, run webinars, activate partners, qualify leads, and book the meetings with decision-makers.
We report weekly, refine the playbook, and scale what's working. The pipeline gets more predictable every month.
Your team
A dedicated business developer is assigned to your account and manages the entire plan end to end.
Your visibility
Weekly reporting on every metric that matters, plus a monthly review of what changes next.
Your commitment
Outputs are agreed in writing before the engagement starts. Project-based and measurable.
Why BDGL
A consultant hands you a strategy. An agency runs ads. We build the channel and operate it — the lists, the messages, the follow-ups, the partner calls, the webinars. You get output, not a document.
BDGL was spun out of KF Agency's internal BD function in mid-2025, after the model had already been run for years on the agency's own growth. It is a proven system, not a new idea.
Every number on this page is agreed in writing before the engagement starts, then reported weekly. You always know what's in the pipeline, what's converting, and what's next.
Meet the founder
"Most B2B companies don't have a BD problem. They have a system problem. BDGL is the system — strategy and execution under one roof, with a team that operates like it's yours."
Founder of BDGL · Co-Founder & CEO, KF Agency
khaled-badr.com
Frequently asked
An outsourced business development department for B2B companies. We run the strategy, the outreach, the partnership pipeline and the webinars — all under one KPI framework. You get a senior BD team without hiring one.
Business Development as a Service. You outsource the entire BD function on a service contract. Strategy and execution in one engagement, with weekly reporting and full transparency.
Most engagements kick off within two weeks of the discovery call. The first qualified meetings typically land inside the first 60 days. Pipeline becomes predictable from month three onward.
Every engagement runs on a written KPI framework — outreach volume, qualified meeting count, pipeline value, conversion rate. You get a weekly report and a monthly review. No black box.
B2B companies, technology firms, consultancies, HR and education companies, manufacturers, and organizations entering new MENA sectors — anyone whose metric is qualified meetings with decision-makers, not impressions.
A 30-minute call. We map your ICP, your existing funnel, and the gap between where you are and where you want to be. No slides. No pitch. By the end you'll know whether BDaaS fits.
Next step
A 30-minute call. We map your ICP, your existing funnel, and the gap between where you are and where you want to be. No slides, no pitch — just diagnosis.